Network Marketing Training

First Step to Get Results in Network Marketing: Belief

By April 19, 2021July 22nd, 2021No Comments

In today’s video we discuss how belief in yourself, and belief in the success of your business, beings with YOU.  Be sure to visit us at The Cunningham Collective for more free resources on getting your network marketing business started!

00:00 Introduction
01:26 Belief + Action = Results
02:04 How Do We Build Our Belief?
03:21 What Do You Do When Your Belief Starts to Drop?
04:37 Surrounding Yourself with the Right People
06:04 People Buy into You First
07:07 You Need the Meeting
08:10 Create the Person That You Want to Become
10:02 Do Your Part
11:41 When Your Belief is High Enough, You Win!

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Hey guys, in this video, you’re going to learn how belief is what’s needed to get results.

Okay. So Brandon and Lynette Cunningham from, here to talk to you guys about what we feel is paramount to getting results. That’s what we want, right? We’re all after results. Whatever it is you’re doing, whatever business you’re in, you know that we are part in building a network marketing organization. And so a lot of our training is centered on how to be successful in network marketing. But what we’re going to share with you today applies in all walks of life. And so we want results, in order to get results, there has to be action, but there’s something needed to get action and it’s belief.

Belief + Action = Results

And so just imagine a triangle. In fact, you may want to draw this out as you are watching this video So, draw your triangle. At the top of the triangle, just put a B for belief and then go down the bottom right-hand corner and put A for action. And then your next corner of the triangle would be R for results. And so if you’re wanting results, it takes action. Action though only is going to come once your belief is high enough to move you to action. So the question really is, “How do we build our belief?”

How Do We Build Our Belief?

If you’re not getting the results you want, then it must be your level of belief. And I’m telling you, that’s what it is. People overlook. They’re always like, “What’s the secret sauce? What’s your invite? What’s your deal?” Guys, the secret sauce is our belief is always higher than the people we’re talking to. We rarely, if ever, lose a conversation about our company, or our products, because our belief is always higher. In every conversation, someone’s buying and someone’s selling. If you’re a parent, you know this with kids, they just wear you down till you sell, because their belief’s higher.

Well, and the transfer of belief takes place in every conversation. So either your belief is so high that you transfer that to the other person and they want to know more about what you’re sharing, or their…


… negativity or skepticism is so high that it transfers to you. Whoever has the higher belief is the winner.

That’s it.

That’s it. And so Brandon mentioned it being a triangle, but you could say a triangle, or a circle. The triangle is perfect because it’s three points that are all critical to the topic, but it never stops. It never stops that circle…

What Do You Do When Your Belief Starts to Drop?

And it’s rollercoaster too. Your belief never stays consistent. So there’ll be things that happen that raise your belief. There’ll be things that happen that make your belief dip. That’s what we really want to jump into is when your belief up, you get the results, but what do you do when your belief starts to drop? So there’s a few things we’ve identified that will help you build your belief. And one of those is events.

Well, let me back up. One of those is being around people that have higher belief than you. So, we all know that association is so important. So if you’re in a network marketing organization, you want to make sure that you’re surrounding yourself with people whose belief is sky high. And when you do, you leave that meeting feeling better and your belief is now higher than it was before the meeting.

It’s funny because when we started in this business, I say that we built our business on borrowed belief.

Oh, for sure.

Because I feel like our belief was not there, but we believed the ones who believed.

How could it be? For any of you out there that are brand new, how could your belief be sky high when you’re brand, brand new.


It’s when you’re fragile.

Surrounding Yourself with the Right People

And so we literally built our business on borrowed belief, because we believed so much in them and their level of belief. So a lot of times until you’ve had your own success, or had some experience and gone through the process, your belief is not 100% there. So all you can do is do the things that allow you to build your belief. One being surrounding yourself with the right people, the people who have the belief. Second, Brandon mentioned is events. For us, our first corporate event that we attended, it was where it was at for us.

Game changer.

It totally was, because it helped us to realize this is for real, this is a serious profession. It has more to offer than what we realized. Our preconceived ideas were getting silenced at that event. And until that took place, you guys, I say that I felt like I was building my business with a question mark that was above my head that I couldn’t see, but my contacts can see. And as I’m trying to convey information to them, it’s almost like they could see that. That, “Oh, she’s got a question mark above her head, so I’m not sure if I want to join her.” You have to erase that question mark, so they’re focused solely on the information you’re providing, and you erase that question mark by building your belief.

People Buy into You First

Yeah. People are going to buy into you, way before they buy into your company’s products, or your company’s compensation plan. They’re looking at you and they’re reading your eyes. They’re reading your body language, all of that. They’re reading. And if they’re getting the gut feeling, “Whoa, wait a second. They’re serious about this.” Or, “They really believe what they’re saying,” it’s way more important than the facts of the company or the product. It can’t even be said how important your belief is.

And so, you get around some people that have a higher belief than you, or seek out some of these events where, for sure, you’re going to find people who have been around it longer, who’ve had success. And as she said, borrow that belief. And the saying is either you need the meeting, or the meeting needs you. So if you’ve had a great week, you’ve had some enrollments, or some great testimonies have come in, your belief is sky high. You need to be at the meeting to encourage other people.

You Need the Meeting

And the meeting, these days, it may be the high-tech side of things, it may be through a video conference. We still love face to face. We think it’s the ultimate way to build the business and build relationships. But the flip side of that is if you haven’t had a great week, if you haven’t had a great month, you know what you need? You need the meeting. You need to get there. You need to get where there’s some people that can help boost you. And honestly, that is going to be one of the best ways to build your belief. Now, that’s building belief in maybe the company, or the products, but honestly, where this all starts is in yourself.

What we observe is most people can really believe in the product of the company, because it’s just black and white. What’s really gray for a lot of people is if they can do this. “Can I do this?” You got to believe in yourself before you believe in the company and the products. And sometimes people don’t do that. They believe in the company and the products before they believe in themselves. So how does someone build a belief there?

Create the Person That You Want to Become

Well, personal development, for sure. But, we’ve all heard that saying if you think you can, or if you think you can’t you’re right. And it’s one of those things like, “Yeah, I’ve heard that.” It’s true. If you don’t believe that, you’re fooling yourself, because literally if you think you can, or you think you can’t. It’s true. So what do you have to do to convince yourself that you can succeed at this? Do some personal development. Understand that you offer the same potential that any other person offers. It doesn’t matter your background. It doesn’t matter your experience. Go out and create the person that you want to become. If you want to be more positive, read books about that, watch videos about that. If you want to have more of an entrepreneur mindset, read books about that, watch videos about that.

Inundate your brain. You can program your brain and that’s personal development. I can tell you before this business, I did not read books outside of things that are going to enhance my spirituality. That’s it. I didn’t read books. And then I came into this business and I kept learning about personal development. I’m like, “Why do they keep talking about that?” Because if you’re not growing as a person, you really are not offering any value to others. You’re not progressing. You’re not putting yourself out there to take on more. If you’re not filling your tank, you don’t have a supply to fill others with. So you have to take the time to do it. And I know you’ve heard it before, but you have to understand that it’s true. It’s all incredibly true and pertinent to you growing your business.

Do Your Part

Yeah. And do your part. Do your part to develop as a person. Because here’s the thing, if you’re a negative person, guess what? The upbeat positive people aren’t going to let you into their circle. “No, no, no. No, no, no. You’re not coming here. Go back with your negative people.” So the only way you’re going to really get around the people that can help build your belief, is if you’re a person that can add value to conversations, or add value to networks of people. And how do you do that? By being a reader. Go out and read something and share that information in a call, or face-to-face conversation. And before you know it, you’re going to be getting invited to some of these private meetings, or private conversations where you will be in circles of people who are rock solid in their belief, in themselves, in the company they’re a part of. And all of a sudden, hey, now you’re going to start to have action because your belief’s higher.

And the analogy, we were talking about Macy’s a little bit earlier, shopping. If you get an email and it says there’s a half-off sale. Well, it’s probably true, unless it’s some type of hoax. And If you’re needing clothes, because you believe the email’s true and you believe it’s 50% off, you’re going to go to the mall, go through the effort, you’re going to get there, the action. And the result is you get clothes for half price, but it all started with you believing that they were actually going to have the sale. It produced action, which produces the results. So you guys already know out there that this thing works, because if you don’t believe in something, there won’t be the effort. And there definitely won’t be results.

When Your Belief is High Enough, You Win!

So apply these things into your business. It’s not complicated, guys. Really, if you want to strip this business of network marketing down to one thing, it’s belief. Because when your belief is high enough, you win, you win. So I hope you guys enjoyed this, share it, share it out, share the link with your teams, with people that you want to encourage and build this thing up together. So thank you guys and join us at The Cunningham Collective for more valuable information. Bye-bye.

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